Today RAJAR (Radio Joint Audience Research) has published the listening data for the third quarter of 2013. The proportion of listening which is digital is has actually fallen from the last quarter to this one from 36.8% to 35.6%. Of course, this might be a statistical blip and one should not overreact to the figures from any one quarter. Something similar happens a year ago [seehere].
But, comparing the third quarter of 2013 with the equivalent quarter for 2012, growth in digital listening is up 14% compared to an annual growth of 16% the quarter before and 17% the quarter before that. So the growth rate seems to be slipping back to what has been a historic norm of around 14%.
We are still expecting the Government to make an ‘in principle’ commitment to digital switchover in a statement on 16 December 2013