DUBLIN--Research and Markets (http://www.researchandmarkets.com/research/dh3mht/digital) has announced the addition of the "Digital Broadcasting Market Report 2014" report to their offering.
The digital broadcasting market, covering both television and radio, has continued to grow in recent years, following the completion of the UK digital television switchover in 2012, and the rising uptake and coverage of digital radio equipment and services.
In October 2012, the analogue television signal in Northern Ireland was switched off, representing the last of 15 television regions to switch-off their analogue signal in a staggered digital switchover that took place over a period of 6 years. As a result, in the final quarter of 2012, digital television uptake across the various platforms including digital terrestrial television (DTT), free-to-air digital satellite, pay digital satellite and cable reached 98% of all UK households, with the remainder accounted for by households in which television is watched via a connected devices, such as a games console, or by households that do not have a television set at all.
In the radio sector, the Government has yet to set a date for the full digital switchover in the UK, with the market required to meet certain criteria relating to uptake and digital consumer listening requirements before any plan is actioned to commence the switchover process. With local digital audio broadcast (DAB) coverage trailing frequency modulation (FM) coverage considerably, and only 36.1% of radio listening undertaken digitally in the final quarter of 2013 according to Radio Joint Audience Research Ltd (RAJAR) compared with the required 50%, the digital radio switchover is unlikely to begin until at least 2020, according to the Government.
Despite the slow uptake of digital radio, both sectors in the digital broadcasting market have been boosted by technological convergence in an increasing number of consumer electronics. With rising fixed-line Internet and superfast' broadband uptake, and the development and roll-out of high-speed mobile Internet in recent years, consumers are increasingly accessing radio and television content a greater variety of devices, ranging from traditional television sets; Internet-connected television sets; DAB digital radios; satellite, cable and DTT set-top boxes; smartphones; laptops and desktops; tablet computers; and games consoles.
With television industry revenues rising year-on-year from 2010 onwards following a slight decline during the 2009 recessionary period the digital television broadcast sector is expected continue to exhibit growth, particularly given recovery in the wider economy and the resulting beneficial impact on advertising investment. In the radio sector, however, expenditure on listening equipment is falling and the uptake of DAB radios has slowed. However, radio industry revenues have followed a similar trend to the television market, rising year-on-year from 2010 onwards. Should the industry and Government make renewed efforts to boost uptake of digital services, the digital radio broadcasting segment should benefit significantly in the coming years.
- Bauer Radio Ltd
- British Broadcasting Corporation
- British Sky Broadcasting Group Plc
- Channel 5 Broadcasting Ltd
- ITV Plc
- STV Group Plc
- This Is Global Ltd
- UTV Media Plc
- Virgin Media Ltd
ContactsResearch and Markets
Laura Wood, Senior Manager
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Sector: Telecommunications and Networks, Broadcast