Furthermore, an estimated 267,000 Volvo models already on the roads can take advantage of an aftermarket upgrade at their local Volvodealership. The Swedish manufacturer has teamed up with market- leading DAB specialists Pure to offer the Pure Highway 300Di digital radio adapter fully fitted for Pounds 295.
Volvo Car UK managing director Nick Connor commented: "With the digital radio switchover date still unclear, we can assure our Volvo customers with both new and older models that they won't miss out on digital radio. It allows them to enjoy medium wave radio stations such as Radio 5 Live in much greater clarity." Vaizey said he hoped that 50 per cent of all new cars will have DAB as standard by next year.
DAB radio offers a range of over 250 commercial stations and a further 34BBC stations across the UK.