- DAB/DAB+ coverage in UK, Germany, Switzerland, Norway, Denmark and Netherlands over 90%
- In last 12 months, DAB+ services launched in Netherlands, Poland and France and 2nd national commercial multiplex awarded in Italy
- Norway on track for DSO in 2017-19
- Strong receiver sales growth in several markets
- Automotive adoption of DAB accelerating rapidly in UK, Norway, Switzerland and Australia
Digital radio network coverage continues to expand and is now at 99% in Switzerland, 98% in Denmark, 95% in Netherlands, 94% in the UK and 91% in Germany. Although in pre- launch phase, Italy has already reached 65% population coverage.
In mature digital radio markets, household penetration is close to half of the population: UK 46%, Norway 43%, Switzerland 39%, and Denmark 37%. These figures are expected to jump as the ongoing planning towards a digital switch over progresses in these, and other, key markets.
Digital radio listening
In Q2 2014, 47% of listeners in Norway were using a digital device (up from 40% in Q4 2013) and the market appears on track to achieve the switchover target of 50% by the end of 2014. The Norwegian Media Authority has announced this month that all other switchover criteria have been met. In the UK digital radio reach was at 52.1% at Q4 2013.
DAB/DAB+ receiver sales
Sales of DAB/DAB+ receivers continue to grow with worldwide cumulative sales of consumer and automotive radios now exceeding 26.5 million. Growth in several markets has been very strong - in 2013, sales in Germany were up 50% year on year and in Switzerland up 35%. In Norway, as the market gears up for DSO, growth has been even more spectacular at 139%.
Coverage is pushing the take up of digital radio in cars. Approximately 30,000 km of highways in mainland Europe and the Nordic region are covered by a digital radio signal. 63% of new vehicles in Norway, 55% in the UK and 29% in Switzerland are line fitted with DAB digital radio.
There is a clear roadmap for growth of DAB/DAB+ digital radio in all European markets, as well as in the Asia Pacific, South Africa and other territories.
Read more at: https://www.radioinfo.com.au/news/worlddmb-report-highlights-international-growth-digital-radio © Radioinfo.com.au